”We aim for the highest common denominator. There are many great brands on the market, but we believe we have gathered a bouquet of the best. In the times we are in, I believe that as a supplier, we also have a responsibility to help develop hairdressers' businesses in a positive direction. That is why we have now created our partner concept, which is targeted at hairdressers who want to achieve more”
Anker Geertsen, CEO.