To create hair products that demonstrably make your hair healthier.

We solve some of the toughest beauty challenges with science and patented technology from MIT (Massachusetts Institute of Technology).

Our founders are hair stylists and biotech researchers who were tired of the limitations of conventional hair products. Therefore, they set out to create hair products that can deliver both proven and visible results on the hair. 20 patents, over 50 products, and more than 166 awards later, we have countless love letters thanking us for creating the possibility for our customers? changed lifestyles.

*Against breakage in treatment versus untreated

**NPD, US Prestige, Strength & Repair Haircare Products Sales, FY 2021

A gentle shampoo that deeply cleanses the hair and removes product residue, pollution, excess oil and heavy metals from hard water, so the hair stays cleaner for longer.* Clarifying Detox Shampoo contains 236ml. 

Key benefits:

· Removes 97% of product residue with one wash*

· Removes 95% of sebum and pollution with one wash*

· Removes 65% of copper with one wash*

· Enhances colour shine

· Helps keep hair cleaner for longer**

· Deep cleanses without drying out the hair

· Removes product and pollution residue, excess oil and heavy metals from hard water

*Based on laboratory tests compared to baseline
**When used in conjunction with Living Proof conditioner

It is a weightless detangling spray that makes hair easier to manage and protects against everyday stressors. Leave-in Conditioning Spray deeply nourishes the hair, protects against heat and UV rays, and prevents broken strands. A must-have in any hair routine.

This product is also available in 50ml.

Key benefits:

· Weightless care with every spray that lasts all day

· Faster and easier detangling with less hair breakage

· Keeps hair tangle-free all day

· Protects against UV rays and heat (up to 232°C), preventing further damage

· Strengthens hair and reduces strain during detangling

· Hair becomes more manageable over time

2x more volume

Instantly transforms fine and flat hair into both fuller and more manageable hair, using the newly reformulated Full shampoo and conditioner 236ml/8.0 Fl. Oz.

Our AminoCleansing Complex ensures a gentle cleansing of hair and scalp, while the complex repairs and protects the hair. This makes it possible to create noticeably fuller hair with extra volume.

88% Of consumers agree that their hair moves healthily after just one wash.

91% Of consumers agree that Full shampoo and conditioner leave their hair soft after just one wash.

An invisible volumising spray with heat protection that provides 2x more volume – designed to give fullness all day long. It contains 163ml/5.5 Fl. Oz.

 Full Volume & Root-lifting spray lifts at the roots and creates natural, touchable styles as well as providing heat protection up to 210°C. It contains a perfectly balanced blend of four resins to deliver lift at the root while maintaining a natural, touchable feel, along with a softening agent ? keeping the product flexible during styling, so you can create root lift without difficulty.

A versatile texturising spray that boosts volume on various styles for an imperfectly perfect, lived-in look and feel. Dry Volume & Texture Spray contains 238ml.

Key benefits:
· Delivers instant, revivable and long-lasting volume and texture to fine hair.
· Provides a buildable, non-slip grip for increased styling versatility.
· Heat protection up to 210° C.
· Lightly absorbs oil to extend your look?s longevity.
· Instantly transforms fine, flat or thin hair.
· Works on dry hair, so you can use it anytime and anywhere.

4x stronger against breakage and preventive against damage up to 70%. Both shampoo and conditioner contain 236ml.

Stop the cycle of hair damage with Restore shampoo and conditioner. The range aims to reduce breakage and repair damage, leaving hair softer, smoother and more manageable. The result you achieve is hair that is 4x stronger against breakage ? already after the first treatment*.

A weightless, silicone-free mask that revives dull, dry or lifeless hair with moisture, softness and shine in just 5 minutes. Weightless Mask contains 200ml. 

Key benefits:
· Up to 70% reduction in breakage after one use
· Rejuvenates and rebuilds dull, lifeless hair without weight ? even fine or thin types. Rebuilds healthy hair?s natural protective outer layer

A brilliant treatment and styler, formulated to smooth, strengthen, volumise, polish and protect the hair from heat damage in a single shot. 5-in-1 styling treatment contains 118ml.

Key benefits:
· Conditions and strengthens the hair.
· Provides natural volume and enhances shine.
· Offers heat protection up to 230° C.

This groundbreaking formula cleanses and cares like a rinse-out shampoo, removing oil and sweat while leaving hair soft and cleansed with incredible shine. Extend the time between washes and keep your look for longer. Advanced clean dry shampoo contains 198ml.

Key benefits:

· Cleanses and cares for the hair.
· Adds softness and shine.

· Leaves no visible or textured residue.

· Balances the scalp?s sebum levels.

This nourishing shampoo gently cleanses and smooths the hair, while protecting against moisture. Noticeably smoother hair is achieved after just one wash. No frizz shampoo and conditioner both contain 236ml.

Key benefits:

· Removes dirt, sweat, oil, pollution and product build-up

· Luxurious foam cleanses effectively without drying or damaging the hair

· Blocks moisture

· Leaves hair noticeably smoother after just one wash

A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair, providing a smooth blow-dry in half the time, while adding softness and shine. Smooth Styling Serum contains 45ml.

Key benefits:

· Reduces frizz by 75% and makes hair 6 times smoother after one use*

· Provides smoothness and frizz control that lasts up to 96 hours*

· Makes frizz-prone hair easier to manage and quicker to style, halving blow-dry time

· Instantly adds shine for a polished finish

· Transforms hair to be smoother, sleeker and healthier-looking after blow-drying.

· Helps prevent tangling and leaves hair feeling soft and cared for

· Heat protection up to 450°F/232°C

· Specifically formulated for thick or coarse hair

*When using the No Frizz System (No Frizz Shampoo, Conditioner + Styler) compared to untreated hair.

A fast-absorbing oil that penetrates the hair to moisturise and block moisture, leaving the hair smooth and shiny. No Frizz Vanishing Oil contains 50ml.

Key benefits:

· Smooths the hair to tame frizz, flyaways and static electricity

· Enhances shine

· Provides frizz protection by blocking moisture

· Delivers light moisture

· Fast-absorbing formula

A moisturising conditioner designed to add moisture and detangle all types of curls, leaving them visibly defined straight after the shower. Curl Conditioner contains 355ml.

Key benefits: 

· Makes curls 3 times stronger*

· Begins defining curls immediately after the shower

· Transforms your curls to look visibly healthier after one wash

· Easy detangling to help prevent breakage of delicate curls

· Enhances the definition of your curls

· Supports the formation of grouped curls

· Feels like a treatment after washing

*After one use of shampoo and conditioner compared to untreated hair

A nourishing styling cream that extends and defines even the smallest spiral curls, while detangling for softer, shinier and frizz-free hair. Curl Elongator 236ml. 

Key benefits: 

· Leaves curls stronger and more defined

· Defines and extends curls without shrinkage!

· Curl System* provides 90% frizz control

· Creates uniform curl clumps from root to tip

· Enhances the definition of your curls and intensive care

· Smooths and controls frizz on coarser textures

· Transforms curls to look visibly healthier over time

· Balance between care and definition without compromise

· Makes detangling spiral curly hair easy

· Easy to style twist-outs and braids

*Curl Shampoo, Conditioner and Styler

A scalp serum developed to minimise the appearance of grey hair, reduce hair loss, increase hair density and promote hair growth in as little as 90 days. Scalp Care Density Serum contains 50ml.

Key benefits:

· Reduces the visibility of grey hair

· Clinically proven to visibly reduce hair thinning

· Promotes healthier hair growth

· Provides thicker, fuller and healthier looking hair from the root