O&M - Icon Hair A/S

USE YOUR HEAD

Healthy hair is not stressed - Turn down the chemicals.

Our effective and gentle formulas challenge the conventional, artificial norms in professional hair care. We have removed unnecessary harsh chemicals and replaced them with special Australian ingredients, natural extracts and active minerals.

What We Have Omitted

Here are some "common" chemicals that we have omitted from our hair care and styling products.

SODIUM CHLORIDE - TRICLOSAN - M.I.T. - PROPYLENE GLYCOL - PARABENS - SULPHATES - PHTHALATES

These are chemicals that can burden both hair and skin. Phthalates, sulphates and parabens are used for fragrance, cleansing and preservation, but can dry out, irritate the skin and be problematic during pregnancy for particularly vulnerable groups. Other substances such as propylene glycol, M.I.T., triclosan and high amounts of sodium chloride can weaken skin and hair, cause irritation or discomfort and affect the hair?s moisture, elasticity and keratin structure.

ORIGINAL DETOX

FOR THE ULTIMATE CLEANSE

Detox Shampoo and Conditioner developed for effective removal of residue. Styling products, chlorine and natural oil build-up can make hair dull. Australian River Mint deeply cleanses without stripping essential oils, while peppermint provides a fresh, cooling effect.

Both are available in 50ml, 350ml and 1000ml (for salons).

Key benefits:

· Deep cleansing

· Colour safe

· Natural ingredients

· Gentle formula

· Moisture and shine

· Loved by fitness enthusiasts

HYDRATE & CONQUER

FOR ULTIMATE HYDRATION

A Shampoo & Conditioner that provides daily moisture. Loving and effective care for dry, damaged or coloured hair with nourishing Tasmanian Seaweed, where a high content of vitamins A, B, C and E and 13 amino acids give renewed shine and strength to tired or stressed hair.

Shampoo & Conditioner 50ml/1.7 Fl. Oz. 350ml/11.8 Fl. Oz

Key benefits:

· Ultra moisturising

· Colour safe

· Natural ingredients

· Moisturises and smooths dry damaged hair

· Hydration and shine

· Environmentally friendly

FINE INTELLECT

FOR BUILDING VOLUME

Regain control with Fine Intellect Shampoo and Conditioner. Give fine, lively hair extra volume with restorative and nourishing Jojoba extract. The Lilly Pilly flower adds volume and firmness to fine and thin hair right down to the roots.

Shampoo & Conditioner are available in 50, 350 and 1000ml (salon sizes)

Key features:

· Volumising

· Colour safe

· Natural ingredients

· Vegan keratin alternative

· New formula

· Lightweight oils

· Suitable for daily use

Fine Intellect helps to add volume and life to fine, lifeless hair. If your hair is fine like mine, you will quickly become addicted to this set.

– Jose Bryce Smith, Founder of Original & Mineral.

MAINTAIN THE MANE

A DAILY RITUAL

Preserves the hair?s beauty and shine. This gentle, moisturising shampoo for daily washing of coloured hair deeply cleanses - nourishes and strengthens the hair with extract of Banksia flower, which is rich in antioxidants and amino acids.

Shampoo & Conditioner available in 50, 350 and 1000ml (salon size).

Key benefits:

· Great for everyday use

· Colour safe

· Natural ingredients

· Softening

· Daily environmental protection

· Creates moisture and shine

CURL CURL

The ultimate boost for curly hair ? a lightweight formula designed to help everyone with curls regardless of size!

Hydration without compromise! Curl Curl contains avocado oil that deeply hydrates and locks in moisture for the softest possible curls.

Precise definition from hydrolysed rice protein that strengthens and naturally defines each curl, providing structure without stiffness.

Natural bounce from lightweight ingredients that do not weigh curls down, allowing the natural elasticity and movement of curls to flow freely ? Curl Curl is a favourite among many stylists for dynamic looks.

They create controlled frizz, with the help of hydrolysed corn starch, which protects against heat and smooths out frizz for more hydrated and softer curls.

CURL CURL

FOR DEFINING CURLS

A sulphate-free curl duo that gently cleanses and provides intense moisture without weighing the hair down or disturbing the natural curl pattern. Curl Curl Shampoo and Conditioner are enriched with nourishing ingredients that help define, soften and gather the curls, leaving them elastic, glossy and frizz-controlled.

Shampoo & Conditioner are available in 50, 350 and 1000ml (salon sizes)

Key benefits:

· Deep hydration and nourishment with avocado oil, chia and flaxseed.

· Preserves and enhances the natural curl pattern.

· Provides softness, elasticity, shine and natural bounce ? without weighing the hair down.

· Sulphate-free formula, ideal for curly and wavy hair prone to dryness and frizz.

CURL CURL CREAM

NOURISH & PROTECT CURLS

A moisturising and protective cream that melts into the hair to define, nourish and protect curls. CURL CURL Cream helps to add moisture and softness, while controlling frizz so the curls have natural bounce all day long.

Key benefits:

· Heat protection up to 210°C

· Contains hydrolysed rice protein, avocado and flaxseed oil.

· Provides moisture, definition and soft hold.

· Fights frizz and static electricity.

· Does not weigh curls down.

CURL CURL GEL

DEFINE & HOLD CURLS

Give your curls a natural, flexible hold and smoothness without feeling stiff. CURL CURL Gel is enriched with chia and flaxseed to help define and preserve the shape of your curls while controlling frizz.

Key benefits:

· Heat protection up to 210°C

· Lightweight styling gel with flexible hold.

· Contains chia and flaxseed extract.

· Fights frizz and adds smoothness.

· Maintains curl shape without stiffening the hair.

· Perfect for curls, waves and spirals.

CURL CURL SPRAY

REFRESH & REVITALISE CURLS

A refreshing mist that brings curls back to life in seconds. CURL CURL Spray moisturises, reduces frizz and adds shine, helping curls maintain their shape and elasticity beautifully between washes.

Key benefits:

· Heat protection up to 210°C

· Moisturising and refreshing spray.

· Contains glycerin, chia and flaxseed extract.

· Reduces frizz and adds shine.

· Perfect for reviving second or third day curls.

· Lightweight formula that doesn?t weigh hair down.

Pure, gentle curl care.
Say goodbye to frizz and hello to curls with everlasting bounce.

Mix and match our Curl Curl Cream, Gel or Spray for thoroughly moisturised, defined curls ? and experience the difference with Curl Curl.

CURL CURL

Repairing treatments that complete our range: a strengthening protein treatment, a luxurious moisturising mask, and a new, groundbreaking duo in CØR.restore

CØR.restore

An innovative range that repairs, rebuilds and protects colour-treated hair with chromaGard™ to lock in colour and reduce fading by up to 50%, as well as AminoChain Technology™ with 11 essential amino acids to strengthen the keratin structure.

The products such as Leave-In Treatment and Colour Lock Milk are vegan, cruelty-free and free from harmful substances, appealing to conscious customers. They integrate easily into balayage, highlighting, colouring and standalone treatments for healthier, shinier hair.

CØR.RESTORE LEAVE-IN TREATMENT

An advanced leave-in treatment that repairs, protects and strengthens the hair in a single step ? pH-balanced (4.5?5.0) and suitable for all hair types. CØR.restore Leave-in treatment tames frizz, adds shine and helps maintain hair colour intensity, while being free from SLES/SLS, parabens, MIT, phthalates, triclosan, gluten and propylene glycol, PETA-certified and fully vegan.

Key benefits:

· Repairs and protects hair without rinsing

· Tames frizz and adds shine

· Strengthens, smooths and nourishes hair

· Maintains colour clarity and intensity

· Contains chromaGard™ and AminoChain Technology™

CØR.RESTORE COLOUR LOCK MILK

An ultra-light leave-in spray that effectively locks in salon colour and keeps it vibrant for longer ? pH-balanced (pH 3.8?4.2) and suitable for all hair types, including fine hair. The formula in Colour Lock Milk protects against colour fading, smooths the hair and improves overall condition without weighing it down, while being free from SLES/SLS, parabens, MIT, phthalates, triclosan, gluten and propylene glycol, PETA-certified and fully vegan.

Key benefits:

· Locks in salon colour and protects against fading

· Clinically proven colour protection with chromaGard™

· Strengthens, smooths, detangles and nourishes the hair

· Ultra-light leave-in spray without heaviness

· Suitable for all hair types, including fine hair

THE POWER BASE

PROTEIN MASQUE

Ultimate reconstruction for damaged hair. This concentrated, dual-action hair treatment with wonderfully nourishing wheat protein rebuilds the hair from within. Apricot kernel oil and Almond oil provide moisture and nourishment to dull, dry or damaged hair.

The Power base available in 50, 250 and 1000ml.

Key benefits:

· Protein-rich formula

· Moisturises and rebuilds

· Colour safe

· Moisturises and fights frizz

· Softens and deeply hydrates hair

· Antioxidant protection

· Intensive treatment

SEVEN DAY MIRACLE

MOISTURE MASQUE

Use Seven Day MIracle regularly after washing. This effective hair treatment nourishes all hair types with an exceptional blend of natural Australian oils. Cold-pressed, certified organic Argan oil and Macadamia nut oil strengthen and deeply condition the hair, leaving it silky soft, smooth and shiny.

Seven Day Miracle is available in 50, 250 and 1000ml.

Key benefits:

· Intensive moisture masque for the hair

· Colour safe

· Natural ingredients

· Provides nourishment and moisture to the hair.

· Repairs damaged hair and controls frizz

· Australian plant extracts - with organic shea butter, which softens and deeply moisturises the hair

Revolutionerende ren hårpleje

We have challenged the artificial norms within professional haircare for nearly two decades with our clean formulations that are both effective and gentle.

O&M is an Australian fully professional salon system, born in a salon in Paddington, created by hairdressers for hairdressers with permanent hair colour, liquid gloss, lightening products, haircare and styling.

STYLING

All our styling products are salon-tested. Like all other O&M products, they contain a low level of chemicals and provide clients with healthy, natural hair products for everyday care.

PS SPRAY

HEAT PROTECTION SPRAY

PS Spray is a multi-functional heat protection spray developed for professional use in the salon. It strengthens and protects the hair during styling with a hairdryer and heated tools, while preserving colour intensity with built-in UV protection. Provides a smooth, supple and well-groomed result without weighing down, making it ideal for both everyday styling and finishing after colour treatment.

Key benefits:

· Multi-functional heat protection

· UV protection and colour preservation

· Strengthens and nourishes

· Shine and frizz control without weighing down

· Suitable as a ?standard product? in the salon

PS BALM

A classic, nourishing heat-protective balm, designed to smooth and care for the hair while protecting it from heat styling. The iconic formula remains unchanged, but now comes in new PS packaging made from 100% recycled plastic.

Key benefits:

· Heat protection up to 230 °C

· Smoothing and intensely nourishing balm

· Perfect for medium to thick hair types

· Ideal for dry or damaged hair

· Enriched with camelina oil and O&M?s unique signature oil blend

· Vegan keratin alternative

· Free from sulphates, parabens, MIT, phthalates, triclosan, propylene glycol and gluten

ORIGINAL QUEENIE

FIRM HOLD HAIRSPRAY

Set your hair, and off you go! Original Queenie gives the cool, classic look a twist. Flexible, effective hold that doesn?t clump or stick even after repeated brush strokes. Wild-growing Australian Lilly Pilly provides extra hold by removing unwanted oil, while Quandong protects and nourishes the hair without weighing it down.

The product is available in both 100ml and 300ml.

HOLD 4.5

FINISH 3.0

Key benefits:

· Flexible hold

· No stickiness

· Adds volume and long-lasting hold to the look.

· Protects and nourishes the hair without weighing it down.

· Weightless protection

DESERT DRY

VOLUMISING DRY TEXTURE SPRAY

A dry, volumising texture spray, best suited for building texture, volume and lift. Desert Dry helps absorb oil and adds fullness and texture to your locks.

The product is available in both 100ml and 300ml.

HOLD 3.0

FINISH 0.0

Key benefits:

· Volumising effect

· Oil absorbing

· Natural ingredients

· Easy to use

· No stickiness

· Suitable for all hair types

DRY QUEEN

DRY SHAMPOO

Dry Queen is a dry shampoo that removes unwanted sebum and odour from hair and scalp. Leaves hair with texture and volume.

The product is available in both 100ml and 300ml.

HOLD 2.0 - providing light hold and movement.

FINISH 0.0 - no visible residue

Key benefits:

· Dry shampoo with light hold

· Removes unwanted oils and odours

· Adds texture and volume.

· Suitable for all hair types

So thrilled that O&M now has its own dry shampoo. I have always been a daily user of dry shampoo. Maybe I was born with it, or maybe it?s my dry shampoo. Get ready, Queens, because O&M Dry Queen has arrived.

Jose Bryce Smith, Founder of Original & Mineral

DRY QUEEN BRUNETTE

DRY SHAMPOO

Dry Queen Brunette is a dry shampoo that removes unwanted oil and odour from your hair, leaving it full of texture and volume without white residue. Formulated for medium to dark brown hair for instantly cleaner and fuller locks.

The product is available in both 100ml and 300ml.

HOLD 2.0 - providing light hold and movement.

FINISH 0.0 - no visible residue

Key benefits:

Dry shampoo with light hold developed for brunettes
Removes unwanted oils and odours
Adds texture and volume.
Hold: 2/5, providing light hold and movement.
Finish: 0/5, no visible residue
Developed for brunettes

ROOTALICIOUS

ROOT LIFT

Rootalicious lifts the hair at the roots and adds extra volume. Rootalicious forms an invisible coating around the hair roots, which supports and lifts the hair. Two natural Australian ingredients protect the hair and provide extra volume. Lilly Pilly adds volume at the roots, and Quandong nourishes and protects the hair during styling.

The product is available in 300ml.

HOLD 3.5

FINISH 1.0

Key benefits:

· Volume and lift.

· Strengthens and nourishes the hair.

· Easy to apply

· No stickiness but provides hold and volume

· Strengthens the hair

· Suitable for all hair types

W-SPRAY

DRY WAX SPRAY

A wax mist that adds separation and buildable texture for a messy and delicious look. Gain control over frizz and flyaways with W-spray?s non-greasy formula containing Goji, Avocado and Lilly Pilly extracts.

The product contains 200ml.

HOLD 3.5

FINISH 4.0

Key benefits:

· Texture creating

· Frizz control

· Non-greasy

· Rich in vitamins

· Natural ingredients

C-SPRAY

DRY CONDITIONER SPRAY

A light, anti-frizz dry conditioner spray that refreshes the hair between washes without weighing it down ? C-Spray is perfect for second-day hair that needs extra shine and moisture.

Key benefits:

· Effectively fights frizz and humidity

· Adds intensive moisture and softness to lengths and ends

· Enhances texture, shine and styling longevity

· Weightless, vegan formula suitable for all hair types

SURF BOMB

SEA SALT SPRAY

For the tousled, wet look. Surf bomb is a texture spray that gives the hair a wet look when you don?t have the chance for a quick dip in the sea. Surf Bomb creates a sexy, natural tousled look.

The product is available in both 150ml and 50ml.

HOLD 4.0

FINISH 0.0

Key benefits:

· Texturising spray

· Creates dry texture

· Hold level 4/5

· Protects hair from ageing and promotes health.

· Strengthens hair and increases volume

· User-friendly

· No shine

KNOW KNOTT

CONDITIONING DETANGLER

No more worries. Tame tangled hair with this perfect blend of nourishing, wild-growing Australian ingredients. Know Knott contains cold-pressed organic Argan Oil combined with Macadamia Nut Oil to care for the hair, leaving it shiny and smooth.

The product is available in both 50ml and 250ml.

HOLD 0.0

FINISH 3.0

Key benefits:

· Ultra-hydrating

· Detangling

· Weightless protection

· Protects and adds shine.

· Prevents hair ageing.

· Protects against UV damage and prevents colour fade.

STYLE GURU

STYLING CREAM

Style guru is a fantastic styling cream for creating a wide range of different looks. Add a small amount to create texture, or add a little extra to create additional volume with the hairdryer. The special formula contains natural Australian banksia flower with a high content of amino acids and vitamins A, C, and E, which makes the hair smooth and soft.

Style guru is available in 150ml.

HOLD 2.0

FINISH 1.0

Key benefits:

· Light styling cream

· Protects and nourishes the hair.

· Moisturising

· Signature oil blend ? gives the hair a smooth and healthy appearance.

· Flexible styling

· Versatile use

Style Guru is an O&M classic. This lightweight styling cream is like a vitamin E cream for the hair, loved by both women and men.

Jose Bryce Smith, founder of Original & Mineral

ATONIC

THICKENING SPRITZ

Fantastic volume for blow-drying and styling. Atonic Thickening Spritz is indispensable for heat styling and blow-drying all hair types. The special formula contains Australian Lilly Pilly, an antioxidant that gives hair volume and fullness, and Aloe Vera, which adds shine without weighing down.

Atonic is available in 250ml and 50ml sizes.

HOLD 3.5

FINISH 2.5

Key benefits:

· Volumising spray.

· Natural Australian ingredients

· Strengthens hair and protects it from surface damage.

· Intensive moisture

· Suitable for fine hair

FRIZZY LOGIC

SHINE SERUM

Keeps hair smooth, even in humid conditions. Control unruly curls with Frizzy Logic?s special blend of wild-growing Australian ingredients, including cold-pressed, certified organic Argan oil and Macadamia nut oil, which smooth the hair, protect it from moisture, and leave it silky soft and brilliantly shiny.

The product is available in both 100ml and 10ml.

HOLD 0.0

FINISH 4.0

Key benefits:

· Hero product

· Ideal for curly, frizzy or unruly hair

· Leaves hair soft and nourished.

· Adds shine and reconditions

· Heat protection

· Moisturising and protective

THIQUE

VOLUMISING POWDER

Give fine, lifeless hair volume and absorb oil at the roots without weighing it down. Thique Volumising Powder lifts, adds fullness and provides moisture with tapioca starch, safflower seed oil, Kakadu plum and finger lime. Natural scent of mint and melon.

Thique is available in the size 4.5g.

Key benefits:

· Volumising properties

· Absorbs oil

· Creates texture and volume

· Keeps hair hydrated and protected against environmental damage

· Does not leave a sticky finish

· Thique has a pump, which makes it easy to use

PASTE

MATTE TEXTURE PASTE

Creates texture and hold. Matte Texture Paste helps maintain volume and definition with an ultra-matte finish.

Perfect for adding texture to the hair, creating a raw and natural look, as well as ensuring long-lasting hold without feeling heavy. Ideal for shaping, lifting and defining the hairstyle, while keeping the hair flexible and easy to style all day.

Paste contains 100g.

HOLD 4.0

FINISH 1.0

Key benefits:

· Texture and hold

· Durability of 4/5 and a matte finish of 1/5.

· Suitable for hair types

· Natural ingredients

· Flexible as the product can be restyled with water

· Amount, use a fingertip

Our styling products create fantastic texture, add volume and tame stubborn flyaways. They also smell wonderful thanks to our naturally derived fragrance.

– Jose Bryce Smith, founder of Original & Mineral

POMADE

GEL POMADE

Pomade provides shine and hold. Perfect for defining side parts and smoothing back strokes.

Ideal for the classic, sleek old-school look. Suitable for all hair types to create shine and hold. Best when left untouched, but can also be restyled with water.

The product contains 100g.

HOLD 3.0

FINISH 5.0

Key benefits:

· Creates shine and hold

· Keeps hair soft and more flexible

· Protects coloured hair from UV damage

· Flexibility: Can be reset with water

· Suitable for both short and long hair

· Amount: a fingertip

CLEAN.TONE

A SERIES OF COLOUR CONDITIONERS

They help you maintain your hair colour, coloured or uncoloured, as well as give it a shiny look.

The products are free from a wide range of elements, making them incredibly advantageous. The formula does not contain: PPD, resorcinol, ammonia, silicones, synthetic fragrance, MIT, parabens, propylene glycol, or gluten.

Apply to towel-dried hair for 3-10 minutes, gradually building up the application of the product.

All are available in both 200ml and 1000ml.

Key benefits:

· Tinted hair colour treatment

· Suitable for all hair types

· Available in 8 different shades

· Colour-safe formula

· Individual adjustment from 3 to 10 minutes

· Nourishment and shine

· Easy application

CLEAN.tone has the shade for you

Platinum: Recommended to help maintain clean blonde tones on light blonde to very light blonde hair. Helps to remove unwanted yellow tones from the hair. Recommended for hair colour levels 8-10. Can be used on lightened and naturally white/grey hair.

Cool Blonde: Recommended to help maintain cool ashy tones on blonde to very light blonde hair. Helps to remove unwanted yellow or brassy tones. Ideal for hair colour levels 7-9. Can be used on lightened and naturally white/grey hair.

Beige: Recommended to help maintain natural warmth in light blonde to very light blonde hair. Helps prevent blonde ends from becoming bleached. Recommended for hair colour levels 8-10.

Caramel: Recommended to help maintain warmth and fullness on blonde to very light blonde hair. Recommended for hair colour levels 7-9.

Copper: Recommended to help maintain rich copper tones on light brown to light blonde hair.

Recommended for hair colour levels 5-8.

Red: Recommended to help maintain rich, vibrant red tones on brown to dark blonde hair.

Recommended for hair colour levels 4-6.

Chocolate: Recommended to maintain rich chocolate warm tones on brown to dark blonde hair. Recommended for hair colour levels 4-6.

Vil du høre mere om Original Mineral

Are you a hairdresser interested in offering your clients a high-quality hair care range that combines natural ingredients with modern innovation? Original Mineral is created with a focus on strengthening, caring for, and protecting the hair, so your clients achieve healthy and strong hair. The range is developed to minimise breakage and enhance the hair?s natural beauty. Would you like to hear more about how O&M can fit into your salon? Click here for more information and collaboration opportunities.

Or do you simply love the products from Original Mineral and want to know more about the brand in general or a specific product? We are ready to assist you!

Either send an email to info@iconhair.dk, send us a DM via Instagram originalmineral_denmark, or call our customer service on +45 57 66 03 00.